Frankfurt Motorshow, here we come!
Peritus is carrying out the work for the 68th edition of the Frankfurt Motor Show, scheduled from 12 to 22 September 2019. The Paduan software house will be there with Jolie, its event management platform, and will manage the customers’ accreditation and the collection of new prospects, in addition to the installation of the product totems for Lamborghini.
Like the Geneva Motor Show, the Internationale Automobil-Ausstellung will also count significant defections this year. Among those that have already declared their absence, three giants of the world industry stand out: the Toyota, FCA and PSA groups, with the only exception of Opel. The list goes on with Volvo, the whole Japanese industry (Nissan, Mazda, Mitsubishi, Subaru, Suzuki, with the exception of the small electric Honda) and the British luxury hub (Aston Martin, Lotus, McLaren, Rolls-Royce).
The trend of the “great absentees” has been felt for some years and is partly due to the use of increasingly multimedial launch strategies, in addition to the increasingly large resources that the major car manufacturers reserve to the development of electrification.
Speaking of attendance, instead, the Frankfurt Motor Show will host the unmissable new models of the brands Lamborghini, Audi, Volkswagen, Porsche, Opel, Hyundai, Mini, Kia, Seat, Cupra, Ford, BMW and Mercedes.
Discover the program of the event.