How to use QR code for event registration
What is the QR code?
The QR code (contraction of Quick Response Code) is a two-dimensional barcode that stores data and gives it back once scanned by the camera of a mobile device.
What information does the QR code contain?
The QR code can contain up to 4296 alphanumeric characters and is normally used to store URLs, web pages, contact info, texts, graphic-visual content, documents in various formats, forms and payment links, business cards and maps.
A bit of history
The technology was born in 1994 in Japan, where it was originally used for the industrial tracking of car parts. After 2000, its use resulted on advertising signs as well as on advertisements inside newspapers and magazines. It will only catch on in Europe later, with the expansion of the smartphone market.
The QR code for events’ organisation
Due to its highly interactive nature, the QR code is an excellent bridge between offline and online. All you need is a camera to access a link even from physical media through a simple scan. This entails a great opportunity to speed up the flow, especially during the accreditation. Printed on physical media near strategic places, the QR code can also transmit useful and / or strategic information.
10 tips for using the QR code at an event
1. Choose a QR code generation software
2. Choose a data format for devices referring to different app stores (eg Apple and Android). If you use a web app, enter a URL
3. Enter the data and take a test to verify that you have entered the correct code
4. Choose the correct size: many generation software provide the vector image of the QR code. If it is not available, choose the highest resolution file possible
5. Choose the sharing format: PNG is optimal, otherwise direct sharing from the generator through social media is possible
6. Make sure that the code refers the user to the right site / app
7. Make sure that everything the user is directed to is mobile friendly
8. Review the data collected and use it to your advantage
9. Decide in advance the validity period of the QR code
10. Charge your devices and keep a back-up plan for wi-fi problems, defective phones and other unexpected events
Where to place the QR code at an event
1. The last slide of a presentation: it is an excellent time to direct the attention of your audience where you intend to (you can also consider asking for feedback on the presentation)
2. The badge: usually provided to each guest to allow them to interact on multiple levels with the event (access to special areas, incentives for networking etc …)
3. Banquets, info points, seats (look for quiet moments and places where it is easier to scan)
4. Banner at the exit to encourage guests to give feedback on the event
How to guarantee the readability of a QR code
1. Use the largest and simplest design possible
2. Be sure that the Qr code’s color contrasts with the background
3. Avoid complex background designs
4. Maintain the QR code’s aspect ratio
5. Avoid shiny surfaces with complex textures
6. Do not place the QR code in places where the user is supposed to be moving
7. Include a clear CTA to push the user to scan, along with basic instructions
As a specialist in the development of event management software, Peritus makes extensive use of the QR code for its Jolie platform. Quick access to relevant information, speeding up guest check-in and the immediate exchange of information make the QR code a particularly suitable technology for the universe of events. We hope these tips are useful for you to make the most of it!